From side project to
building real products.
It started the way most side projects do — with a problem nobody was solving well enough. I'd been deep in the fitness world for years, tracking workouts, obsessing over recovery data from my WHOOP, and constantly wondering: why doesn't any app tell me what I should actually do today?
The apps I tried were glorified spreadsheets. They'd let me log sets and reps, but none of them understood that my legs were still wrecked from Monday or that my sleep was garbage last night. I wanted something smarter — an app that could look at my recovery state and recommend the workout that would actually move the needle. So I started building one.
That became Primed AI Training — an AI-powered workout recommendation engine I'm building around a recovery-first algorithm. It maps every exercise to the muscles it hits, tracks cumulative fatigue, and tells you exactly which muscle groups are primed for growth and which ones need rest. It's the training partner I always wanted, and it's launching in Q2 2026.
Then came the second itch. Every birthday, holiday, or anniversary, I'd find myself doom-scrolling through Amazon at midnight trying to figure out what to get someone. Gift-giving shouldn't feel like a chore. So I'm building Anara: Gifts They'll Love — a smart, personal gift recommendation app that takes the stress out of finding something meaningful.
Both apps are being built under Joshi Innovation Labs LLC — a one-person studio with a simple thesis: find friction in everyday life and engineer it away. I do this while working full-time as a software engineer at Meta, which means every line of code in these apps gets written during early mornings, late nights, and weekends.